Includes customer dashboard reporting; marketing, loyalty, and direct marketing reporting & analysis, retail marketing and real estate; and ad-hoc Direct to Consumer business requests. Provide insights through data analysis and reporting that aids decision making: gather requirements, create and analyze reports, and translate into actionable recommendations and strategies Support the analysis of marketing campaigns through customer segmentation and profiling, design of experiment, and data mining Provide holistic analytics support for the retail marketing team by establishing traffic planning and monitoring framework, special promo and initiatives pro forma and measurement as well as lead all the report automation for the retail marketing team Provide customer analytics support for stores and real estate team to bring customer perspectives into store closing, store opening and other real estate decision making. Continuously enhance and automate recurring analysis for efficient delivery whiles providing strategic insight to support decision making Analyze and report on test and learn experiments across marketing channels (A/B, direct mail, digital, email testing) Develop strategies to measure consumer response across channels and brands and quantify the overall impact of multi-channel initiatives Enhance existing reporting tools on an on-going basis to accommodate evolving business needs. 7-10 Years of experience with reporting and database query tools 7-10 Years of experience developing and presenting business conclusions based on data analysis Retail experience strongly preferred NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
Create an account to see the full posting, access our search engine, and more.