SENIOR MANAGER, Personalization Customer Lead

The leader will partner with key stakeholders to enable personalization capabilities across marketing, digital and store experiences through definition and execution of customer segment roadmaps. Build out and drive the end to end customer segment strategy and learning agenda, including testing and full-scale opportunities through personalization of offers, content, products, and channel communication strategies (media type, frequency) and ensure it aligns to the broader vision Responsible for driving ROI on marketing tactics and delivering on customer segment sales goals Adapt marketing base plans to customer segment needs and drivers, resulting in personalized marketing execution and testing plans aimed to drive increased engagement, loyalty, and financial gains. Create a personalization customer experience vision for the entire organization to aspire to and continuously evolve based on testing, learning and insights Partner with Marketing, Digital, Stores and other Customer Leads to drive a coordinated, personalized customer experience Develop deep understanding of shopping triggers and value-driving behaviors to move customers through the engagement funnel Create personalized journeys for targeted segments, ensuring touchpoints are as relevant as possible Partner with stakeholders to identify, develop, and test new personalization tactics/capabilities that drive total enterprise traffic and improve customer value perception Define and lead programmatic solutions relevant to specific customer segments, inclusive product, offer, content, and channel strategies Leverage analytics and data science teams for actionable insights, algorithms and test design Partner with stakeholders on creation of new personalization capabilities and features to be developed and tested through iterative frameworks Develops staff through coaching, providing performance feedback, providing effective performance assessments and establishing performance and development plans. Prior agency, consulting experience Kohl's is an equal Opportunity Employer and an organization that values and encourages diversity among our applicants.