Senior Manager, Personalization Customer Lead

## Company presentation Our purpose as a company is to inspire and empower families to lead fulfilled lives–to let our customers know that the things that make their lives better are within their reach. That goes for our associates too. \- Create a personalization customer experience vision for the entire organization to aspire to and continuously evolve based on testing, learning and insights \- Partner with Marketing, Digital, Stores and other Customer Leads to drive a coordinated, personalized customer experience \- Develop deep understanding of shopping triggers and value-driving behaviors to move customers through the engagement funnel \- Create personalized journeys for targeted segments, ensuring touchpoints are as relevant as possible \- Partner with stakeholders to identify, develop, and test new personalization tactics/capabilities that drive total enterprise traffic and improve customer value perception \- Define and lead programmatic solutions relevant to specific customer segments, inclusive product, offer, content, and channel strategies \- Own, define and implement the guidelines and governance for consumer engagement \- Leverage analytics and data science teams for actionable insights, algorithms, test designs and model validation \- Partner with stakeholders on creation of new personalization capabilities and features to be developed and tested through iterative frameworks \- Collaborate with cross-functional partners to measure and manage the overall impact and health of personalization initiatives \- Bachelor's degree \- 6+ years experience in technology, marketing, business brand or customer engagement strategy \- Superior problem solving, critical thinking, and analytical skills \- Experience in developing and striving marketing and personalization strategies \- Experience in the development and execution of complex testing scenarios \- Strong business acumen and ability to influence key stakeholders \- Understanding of marketing and personalization technology \- Proven people leadership experience \- Experience building strategic roadmaps and leveraging strategic insights to prioritize ideas \- Technically proficient and knowledgeable of data modeling and architecture \- Strong communication, influencing and partnering skills \- Ability to create executive level presentations and story telling \- Ability to translate insights into actionable plans \- Ability to lead and inspire a teamPREFERRED \- Prior agency, consulting experience