April 4, 2023

SENIOR MANAGER, OWNED ECOMMERCE, CHAMPION

HanesBrands Winston Salem, North Carolina

Work with appropriate stakeholders to drive towards the right customer experience, product assortment, promotional calendar, and marketing stories Sets and owns the management and execution of Champion.com sales and marketing activities across marketing channels in support of team’s annual OPC commitments Coordinate the development of seasonal calendars for the team, mapping out the overall strategy for product offerings, pricing, marketing campaigns, etc. Monitor and coordinate improvements across key site health metrics, including, but not limited to, AUR, UPT, CVR, AOV, Traffic Sessions, and inventory health Partners closely with our agile (product management) teams to identify areas of opportunity, provide feedback into features and roadmap, and advocate for the customer’s needs Strategizes with Brand and BU teams to develop and execute channel marketing plans. Key focus is delivering the site merchandising necessary for the consumer to engage with the Champion Brand online Strategizes and collaborates with product merchant team on product launches, product pricing and promotions. 8+ years of overall experience, with a mix within Ecommerce, Management Consulting, Digital marketing or retail management preferred. Prior experience leveraging data to drive testing and decision making in an agile environment Skilled written and verbal communicator The ability to work effectively to drive results with all functional areas and at all levels of the organization, including the strong ability to influence others Ability to navigate a matrixed, and sometimes ambiguous organization to deliver results Ability to motivate, lead, and manage a cross-functional team Individual needs to have deep passion for learning with an entrepreneurial spirit To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status EOE/AA: Minorities/Females/Veterans/Disabled

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