Senior Manager, Marketing - Ecommerce Retention

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. He/she will manage the end-to-end consumer journeys from cross- channel marketing strategies, promotional and loyalty activation to other initiatives that deliver best-in-class consumer experiences and create commercial value and lasting relationships. \- Develop and execute strategies to maximize traffic and revenue through retention and promotional marketing initiatives and oversee our CRM program by leading and growing the channel \- Responsible for leading the email marketing channel and overall execution of our communications platform for eCommerce and stores and manage our customer retention and reactivation tactics \- Develop and orchestrate journeys leveraging automation across our sites and marketing channels to optimize engagement and touchpoints \- Manage and support creative production process from partnering with teams to ensure appropriate requirement briefing, creative & copy development, site experience and performance analysis are outlined, while aligning across teams \- Partner with PNA eCommerce Merchandising and Operations team to manage consumer experience and optimize plans and lead the development and advancement of trigger and personalization strategies \- Build a budget and forecasts to support annual and seasonal plans to deliver our sales and financial, customer and channel targets \- Develop and maintain detailed channel and campaign performance reporting. \- Develop and execute strategies to maximize traffic and revenue through retention and promotional marketing initiatives and oversee our CRM program by leading and growing the channel \- Responsible for leading the email marketing channel and overall execution of our communications platform for eCommerce and stores and manage our customer retention and reactivation tactics \- Develop and orchestrate journeys leveraging automation across our sites and marketing channels to optimize engagement and touchpoints \- Manage and support creative production process from partnering with teams to ensure appropriate requirement briefing, creative & copy development, site experience and performance analysis are outlined, while aligning across teams \- Partner with PNA eCommerce Merchandising and Operations team to manage consumer experience and optimize plans and lead the development and advancement of trigger and personalization strategies \- Build a budget and forecasts to support annual and seasonal plans to deliver our sales and financial, customer and channel targets \- Develop and maintain detailed channel and campaign performance reporting. MARKETINGSENIOR MANAGER, MARKETING - ECOMMERCE RETENTIONWestford, Massachusetts, United States of America SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.