The role will need to think big and beyond the channel of management and have a strong gasp of the digital landscape to drive the digital eco-system of performance by the use data performance, consumer insights and creative optimizations/testing to guide the work of you and the team executes, and be comfortable with challenging the conventional way of doing things. − Be the companys evangelist for social media, digital marketing and millennial/Gen Zers marketing, leveraging a keen sense of trends and culture to become the go-to resource for marketing innovation − Show expert leadership in the core social, emerging social media channels and marketing technology to improve media effectiveness/efficiencies (50%) Drive a strategic connections plan that drives paid social and digital channels for the CRI brands (inclusive of domestic, Canada and International), including the development and execution of strategies to grow traffic, sales, engagement, and new customers which includes, but is not limited to, banner ads, Facebook/Instagram, Pinterest, dynamic product ads, Instagram, and Twitter. − Manage Social Media & Affiliate marketing investment to drive traffic and sales to deliver on business objectives and annual goals. − Partner with key platforms such as Tik Tok, You Tube, Pinterest, Facebook, Google and Affiliate networks etc and stay on the cutting edge of changes and innovation − Responsible for all updates made by partners that may impact the business − Drive marketing automation to reduce manual, non-value add processes and bring clarity to the customer journey and cost/return of acquisition and retention (20%) Manage and forecast multi-million dollar budgets supporting both in-store & online − Deliver marketing forecasts to support overall business − Identify strategies to drive acquisition, site visitation, highest ROAS and implement with team (20%) Report and provide key insights ensuring programs are meeting forecasts as well as determining effectiveness of social spend − Own the development of the creative testing roadmap and audience expansion and targeting strategy − Monitor effective benchmarks for measuring impact of social media programs, digital media specifically Affiliate media analyze effectiveness of campaigns to maximize results. Keen understanding of industry trends resulting in innovative ideas that apply to current business and influence a successful go-forward strategy Detail-oriented and an ability to shift between multiply priorities Proven success influencing and collaborating within a team and in a fast-paced, deadline-driven environment Demonstrated experience creating marketing reports, utilizing knowledge of Retail KPIs, in order to guide strategy and influence partners Knowledge and experience with various testing methodologies to ensure solid test, learn and evolve approach to refining and optimizing business Curiosity and tenacity to ask the right questions and apply to business Proven ability to manage external suppliers and ensure top value and performance for organization.
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