SENIOR MANAGER, CUSTOMER MARKETING STRATEGY (Email Marketing)

Carter's, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. Customer Marketing Strategy - 50% Build integrated marketing plans and programs that align with the organizations goals: drive in-store & online traffic and sales & drive brand affinity and growth thru customer touch points and 1:1 communications Lead the cadence planning and optimization for daily customer communications (email, SMS/MMS, App Push Notifications). Work closely with merchant/buying teams to develop strategies to support product strategies Evangelize an audience first approach to cadence strategy and planning Incorporate personalization, appropriate segmentation and relevancy into the program in a way that leaves customers happy with the fact that Carters understands individual needs Utilizing Salesforce Marketing Cloud, Movable Ink, & Validity, drive optimizations to provide measureable and testable outcomes Drive effectiveness of each program by maximizing engagement metrics (open rate, click thru rate, conversion) Execute on-going testing regimen (subject lines, format, messaging, frequency, audience, etc.) to continuously improve performance, focused on customer engagement Ensure the entire customer experience is optimal, including site linking, destinations and store experience Manage weekly forecasting for channel performance Reporting & Analysis - 35% Monitor customer file metrics to understand health of file trends Monitor and analyze marketing performance and website data, constantly looking for ways to optimize program performance Partner with CRM team to understand metrics at customer level Ensure key metrics for program are tracked using industry best practices Synthesize learnings and socialize with key business partners (Creative, Buying, eCommerce)on a regular basis Incorporate learnings into all go-forward planning, adjusting strategies and tactics as needed Creative Planning - 15% Oversee writing of creative briefs for 30+ customer touch points per week Actively participate in all creative reviews to ensure deliverables are designed to optimize message, engagement, brand and overall channel best practices Experience and Skills Mentor team members and guide them in the development of effective marketing programs Establish performance goals and provide on-going feedback, coaching, and development to enhance the team's performance and capability Must be able to balance the needs of complex daily execution along with longer term strategic direction Must have proven ability to recognize potential business issues, communicate proactively to team and cross functional partners and drive to solution Strong written, verbal, and communication skills a must Thorough understanding of the KPIs that drive channel performance Demonstrated experience running a large volume, high-frequency program successfully Superior project management and organizational skills Proven ability to coordinate cross-functional team efforts 5+ years Digital Marketing experience required, ideally in a high-paced, heavy volume retail environment; at least 3+ years at the Manager level with experience leading a team driving multiple programs and initiatives Working knowledge and understanding of CRM highly preferred Promotional environment or Retail experience highly preferred 4 year degree required Standard office environment Located in our Buckhead, Atlanta office Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer.