SENIOR MANAGER - CRM, EMAIL AND SMS MARKETING

• Develop and execute a comprehensive email-marketing program with a focus on personalization to achieve digital marketing sales targets.• Deploy proven tactics to drive new customer acquisition, customer retention and conversion.• Oversee a team who owns daily execution of email and SMS marketing initiates, calendar and project management, project implementations and management of 10+ partners.• Manage day to day email and SMS programs, email list health, creative templates, email delivery, list management and various MarTech agencies.• Establish CRM team as center of excellence within SPARC, providing clear strategic guidance, a point of view, guidance and direction to cross-functional team members and senior leaders.• Produce weekly, monthly, and quarterly analysis hindsight’s, insights and recommendations across three SPARC brands.• Collaborate with Business Intelligence and Analytics Teams to report on CRM program results highlighting successes, trends and opportunities.• Lead with data driven decision making and communicate actionable insights on opportunities and next steps.• Advocate for the adoption of new technologies, processes and efficiencies.• Optimize email performance through testing strategies, targeted segmentation strategies and creative enhancements.• Support the success of the CRM channels by providing insights on best practices, program enhancements; bring forth new ideas and keeping current on trends.• Utilize strong project management skills to track and deliver initiatives across the digital marketing team – which includes development of strategic marketing plans, implementing new program implementations, working through complex scenarios and troubleshooting issues, collaborating with internal and external teams and seeing projects through go-live.• Strategic thinker, who can provide thoughtful recommendations and guidance for marketing strategies, new initiatives and help drive operational and automation efficiencies. ).• Familiarity with CCPA, GDPR (General Data Protection Regulation) a plus.• Highly collaborative and the ability to work as part of a team.• Strong communication skills, both written and verbal.• Travel may be required, based on business needs.• Adhere to regular in-office presence, including to engage in in-person team interaction, meetings and collaboration. With Aeropostale, Nautica, Forever21, Lucky Brand, Brooks Brothers, Eddie Bauer and Reebok combined, SPARC Group operates over 1600 retail locations, a strong wholesale business with thousands of points of sale in the U.S., and the ecommerce platforms for all brands. We are also committed to the full inclusion of qualified individuals in the job application and interview process.Employees are expected to perform the essential functions of the position satisfactorily. If a reasonable accommodation is required to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact our Human Resources department.