Senior Lead - Brand Experience, Latam

In short As the Senior Lead - Brand Experience, LATAM, you will be pivotal in translating On's global brand vision into locally compelling and high-impact physical experiences across the LATAM region. Your primary strategic contribution will be driving brand elevation and commercial outcomes by owning the end-to-end execution of retail, wholesale, and community experiences that ignite the human spirit through movement. Reporting to the Head of Marketing, LATAM, you will leverage a wide network of peers and leaders to manage complex projects and deliver strategic initiatives with significant impact across multiple teams and regions. Your story • You bring 7+ years of progressive experience in brand experience, experiential marketing, or multi-channel retail development within a premium or performance-oriented global brand, ideally in the footwear or apparel industries • You possess 1+ year of direct people leadership experience, having led teams or initiatives that delivered exceptional brand and commercial results within a matrixed regional environment • An in-depth understanding of the LATAM consumer, omnichannel retail dynamics, and how to translate global brand aesthetics into compelling local physical experiences • A keen eye for design, ensuring every touchpoint upholds On's premium visual language and quality standards, consistently delivering exceptional execution and high-quality outputs • Proven ability to thrive in a dynamic, rapidly growing environment, utilizing your knowledge of industry trends and emerging technologies to drive continuous innovation in regional activations • Exceptional communication and stakeholder management skills, capable of influencing senior leaders, fostering cross-functional alignment, and providing clear direction to external partners across the region