Adecco Creative and Marketing is recruiting for a Senior Growth Marketing Analyst for a high-end luxury client located in Manhattan! As a Senior Analyst within Growth Marketing, you will be responsible for the research, reporting, and experimentation needed to build growth and drive efficiencies across digital traffic channels. You will deep dive into channel and audience data to make recommendations which influence the brands .com growth and retention strategies. You will use this information to educate other teams - making recommendations while working together to move the needle These channels live on different teams, so this person will need to know what is performing and be able to educate and influence how they are running campaigns Additional duties - analysis, reporting, forecasting from the bottom up, and connecting the dots This role will focus on the client’s largest business areas - fragrance and beauty, but also across all divisions including eyewear, watches, and fine jewelry - also E-commerce. Skills: Proven track record developing forecasts and using analytics to inform and drive business results Excellent at creative problem-solving and critical thinking with the ability to break down and communicate complex ideas Strong interpersonal skills and enjoys a role that is more collaborative and influential Ability to thrive in a dynamic, and often ambiguous work environment Requirements: 5+ years of relevant experience and an understanding of growth marketing Expertise in Google Analytics & data visualization tools (GA Data Studio, Power BI, Tableau) Proficiency in Excel and PowerPoint Additional Responsibilities: Collaborate with various internal teams including, but not limited to, Media, Marketing, and Digital to build annual traffic forecasts by division, manage trends, and support identifying areas of opportunities that align with business objectives and sales plans Oversee, monitor, and report on the performance across digital traffic channels including tracking key metrics such as sessions, conversion, AOV, CAC, LTV etc.
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