Job Description The Sales Associate role is an integral part of the store's overall success and efficiency. • Creates short- and long-term strategies to achieve personal metrics and performance goals • Takes ownership of personal survey results and creates plans to improve and overcome areas of opportunity • Represents Coach as a brand ambassador • Demonstrates Coach's Selling and Service expectations at all times • Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics • Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers • Creates positive impressions with customers by bringing best self to work through attire consistent with Coach's Guide to Style • Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong knowledge of competition. • Provides in-depth product knowledge, including features, benefits, current offerings, and overall product value. • Works with multiple customers simultaneously and breaks away as appropriate • Follows up with customers consistently and genuinely to influence/close the sale • Flexes personal selling techniques to contribute to overall store financial results • Builds lasting and loyal relationships with customers • Leverages Coach's tools and technology to support relationship building and clienteling efforts • Creates enthusiasm and positivity for a shared vision and mission • Promotes and endorses a team selling environment • Fosters an environment of teamwork, trust and collaboration with internal and external customers • Remains solution oriented; is adaptable and flexible to changing business and store needs • Welcomes feedback and adapts behaviors as appropriate • Maintains a calm and professional demeanor at all times
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