Senior E-Commerce Specialist and Web Merchant - Printfresh

**About Us** Printfresh is a Philadelphia-based rapidly growing woman-owned lifestyle brand with a focus on amazing patterns, size-inclusivity, and sustainable/ethical manufacturing practices. Printfresh was founded by creative director Amy Voloshin based on her desire to share her love of whimsical prints with a broad audience. Since launching their first collection of pajamas in 2019, Printfresh has developed a loyal customer base of over 100,000 print and pattern lovers, and is continuing to grow and attract new customers. This position will lead the day-to-day merchandising strategy for our product line of playfully-patterned pajamas and loungewear. **Job Responsibilities** -Merchandise website for a cohesive brand presence online -Manage product launches, updating the website according to the content calendar -Develop landing pages, category landing pages and product pages, banners, and copy -Work collaboratively with team to request assets and lead timeline -Capitalize on seasonal offerings and position on website -Monitor inventory levels and arrange website accordingly + work with team to develop replenishment plan -Collaborate with marketing partners -Reporting - weekly, monthly and quarterly of results, observations, and recommendations that will advance the business -Work with CRO development team to define website optimizations to test in order to improve conversion rate -Analyze photography and work with creative team to continuously improve photographic assets -Research industry trends and suggest updates and fresh ideas -Manage set up of collections on web + pre-sales -Manage both technical and whimsical copywriting, ensure strong SEO strategy in product descriptions -Optimize cross selling -Update tags and ensure strong SEO rankings -Remove discontinued products that have sold out from site -Mitigate all errors on website - constantly checking and updating for accuracy -Develop promotional and clearance strategies -Set up micro sites for partnerships and special sales as needed -Optimize our loyalty program and increase membership **Job Requirements** -Strong knowledge of ecommerce technology -Bachelor’s degree in business or fashion merchandising -5-10+ years experience in an e-commerce role -Track record of improving conversion rates -Must be able to analyze data effectively and propose strong strategies based on findings -Must have a very strong understanding of Shopify, Google Analytics, Excel and inventory software -Passionate about ethical and responsibly manufactured clothing **To Apply** Candidates should send their resume and cover letter in PDF format to the email address above, which will add your information and resume to our Workable candidate management system.