As the Sr. Digital Analytics Engineer (Hybrid remote), you will be responsible for the implementation and management of our digital analytics and tag management platforms. The ideal candidate has a unique blend of technical expertise and the ability to partner with business teams that leverage digital data to define requirements and design/implement measurement solutions that will help us uncover insights to drive the success of our ecommerce websites. End-to-End Digital Analytics Measurement Solution Design & Execution: Partner with ecommerce teams to determine business requirements for tracking site functionality and features on our sites that help answer business questions Based on the business requirements, design measurement solutions (“Tech Specs”) including data layer/Adobe Analytics requirements to track customer behavior on our sites that capture the right data Deliver Tech Specs to IT developers and work with them to implement the tracking Ensure that the implementation is production ready using various browser debugging tools, publishing Tealium profile updates to production 3rd Party Tag Implementations and Management: Partner with digital marketing, MarTech and Ad Ops teams to help them implement tracking pixels, code snippets and other third party integrations Manage the implementation of 3rd party tags in Tealium (ability to implement tags yourself is a huge plus!) Experience: You have 3+ years of experience implementing digital analytics tracking solutions for websites, defining data layer requirements and structures You’re a Tag Management System advanced user and have experience managing and deploying code in tools like Tealium (strongly preferred), Adobe Launch, or Google Tag Manager. Skills: A unique blend of technical and business skills- must be able to talk “code” with developers, and about data/site experience with folks on the business side Ability to probe/ask the right questions to business teams to find out what they really need to understand about how customers interact with our site, versus what they think we should “track”.
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