July 13, 2022

SENIOR DESIGNER, Women's Wear (WGA E-com)

Forever 21 Los Angeles, California

Overview Forever 21 is a fashion industry leader making the latest trends accessible to all while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high style designs and fashion basics with compelling values and a dynamic store environment. While driving innovation across e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Translate design direction and fabric/trim selections into original designs Create original flat sketches based on existing trends and mainstream designs Work with Design Team to create tech packs, ensuring designs accurately translate into development samples Collaborate with Trend Forecasting Team on seasonal trends and concepts Research trends and bring in new ideas through competitive shopping, magazines, websites, and runway shows Train and mentor Designers by offering constructive criticism and guidance Source and purchase fabrics, trims, fastenings, and embellishments

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