Senior Copywriter, Marketing Creative

## Company presentation At JCPenney, we share a passion for serving customers, supporting our communities and being the best retailer for all families. The Senior Copywriter will support and assist the Omnichannel Creative Teams with work that supports the Company's marketing efforts, from seasonal creative concepts and execution to ongoing programmatic campaigns and initiatives. \- Craft messaging that resonates with the customer and ensures strategic marketing intent through storytelling and relatable content \- Use data and insights and effectively apply them to creative executions that drive action on the part of our customers \- Effectively tailor communication style and content to the audience, by medium \- Understand and correctly apply rules of grammar and writing. \- Bachelor's Degree in marketing, journalism or advertising preferred \- 5+ years copy-writing experience minimum, preferably for a retail company \- Experience writing engaging copy for digital executions, print, social media, television and radio \- Television and radio production experience, including casting and directing talent \- Adaptable to changes in strategy with efficient and effective solutions; flexible and comfortable working in a fast-paced environment \- Microsoft mastery is required.