Senior Copywriter

## Company presentation

For more than 140 years, Jockey has been providing families with quality and
comfort they can trust and will continue to be there for generations to come.
The inspirational stories of our everyday heroes exemplify our values of
authenticity, courage, hope and family.
Located at our global headquarters in Kenosha, WI (near Milwaukee, WI and
Chicago, IL), Jockey's Sr. Copywriter works with the broader team to craft and
solidify the "Voice of Jockey." It is a key partner in developing written copy
that reflects the tone and style of the Jockey brand across all touchpoints,
including but not limited to: catalog, advertising, ecommerce, licensing,
public relations, wholesale and retail.
Highly qualified candidates have previous experience writing marketing or
advertising copy, plus do well in fast changing work environments without
regimented layers where you partner with teams and are expected to ask
questions.

## Job description

\- Continually evolve the voice of the brand; update and maintain the Jockey
Tone of Voice guide as needed.
\- Develop consumer-centric marketing copy for product-related collateral that
optimizes sales potential across multiple business channels.
\- Develop effective business relationships (both internal and external) and
collaborate across multiple business/service units.
\- Participate in product development efforts by developing consumer-facing
positioning statements for testing purposes.
\- Conduct reviews at various stages of production deadlines and review final
copy for pre-production.
\- Write copy, slogans, headlines, direct mail pieces, taglines, web content,
TV or radio commercials, scripts, catalogs, billboards, brochures, postcards,
print advertising, packaging, email blasts, value added content, POS,
catalogs, social media etc. that complies with the brand guidelines and
persuades the listener or reader to act.
\- Proofread all collateral pre-production and, if necessary, coordinate
changes and corrections.
\- Manage translation requests and maintain translation document.
\- Attend meetings with upper level management, senior leadership team,
retail, web, design and merchandising departments to develop product copy that
is accurate and easily understood by consumers.

## Profile

\- Bachelor's degree in Journalism, English, Literature, Communications, Art,
Art History or directly related field of study.
\- 5+ years of direct marketing copywriting and/or sales copywriting
experience.
\- Ability to integrate conceptual design themes, marketing best practices,
product-specific information, and target consumer information to craft
relevant copy.
\- Excellent language skills and a good understanding of international
languages.
\- Excellent proofreading and editing skills.
\- Proven ability to stay on schedule and estimate/manage own time accurately
and effectively.
\- Skilled in Microsoft Excel, Word, PowerPoint and Adobe Acrobat.
\- Self-motivated, organized, accountable and careful attention to detail.
\- Demonstrates initiative in resolving missing/incomplete information or
inconsistencies in project requests.
\- Commitment to continuing education and keeping up to date with industry
trends and technology.
In return for your expertise, Jockey offers a competitive and comprehensive
flexible benefits package which includes Medical/Dental/ Life/Vision, 401(k),
educational support, paid Volunteerism program, fitness club discounts, onsite
health & wellness programs, generous employee discounts, a business casual
work environment, summer hours, a challenging work environment, and exciting
career growth opportunities!