Key within this role is to help manage licensee influence initiatives, including approvals, influencer outreach, negotiation, and content development, as well as create and manage a deep network of influencers across culture, lifestyle and innovation to leverage across the lifestyle, in collaboration with the Sr Coordinator, Global Influence (Fashion). Assist manager in the development of a capable network of influencers across culture, fashion to leverage across key licensee brand and business line plans. Helps manage the creation and execution of N. America & Global seasonal influencer programming that fuels awareness and affinity Identifies and sources new influencer talent & cross-channel trends. BUDGETARY RESPONSIBILITIES: Assists manager in tracking influencer budget(s) & invoicing DECISION MAKING: Assist manager to develop strategies for influencer relations through multiple channels, including identifying new influencer talent and programming RESOURCEFULNESS/CREATIVITY: must be highly creative in identifying new opportunities through influencer network to optimize CK strategy ENVIRONMENT: fast-paced, open floor plan, deadline driven. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
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