Feb. 16, 2021

Sales Associate Iii

Tapestry Katy, Texas

## Company presentation Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. \- Understands organizational objectives and makes decisions that align with the Company priorities and values \- Creates personal sales and clienteling strategies in partnership with the management team \- Meets customer needs through solution-oriented and forward thinking \- Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and trends in the marketplace \- Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics \- Creates positive impressions with customer by bringing best self to work through elevated, sophisticated, appropriate business attire consistent with Coach's guide to style \- Demonstrates Coach's Selling and Service expectations at all times \- Influences customers' purchase decisions by balancing patience and assertiveness \- Takes ownership and commitment for delivering results; actively aware of personal and store metrics and achieves goals \- Flexes personal selling techniques to contribute to overall store financial results \- Demonstrates persuasive (not aggressive), confident, friendly and genuine service skills and selling behaviors \- Discusses product features and builds the sale by suggesting appropriate add on items to fit the customers' specific needs \- Works with multiple customers simultaneously and breaks away as appropriate \- Follows up with customers consistently and genuinely to influence/close the sale \- Develops product knowledge skills and remains aware of current collections \- Demonstrates knowledge of competition and can apply that knowledge to building sales and customer relationships \- Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers \- Sensitive to customers' needs and tailors approach by reading cues \- Builds lasting and loyal relationships with customers \- Ensures all daily tasks are completed without negatively impacting service or Coach standards Workplace and Environment \- Creates enthusiasm and positivity for a shared vision and mission \- Fosters and environment of teamwork, trust and collaboration with peers, customers and supervisors \- Demonstrates confidence when working with customers \- Takes initiative; has a high-level of ownership and accountability for individual results \- Welcomes feedback and adapts behaviors as appropriate \- Represents Coach as a brand ambassador at all times \- Is adaptable and flexible to change \- Maintains a calm and professional demeanor at all times \- Creates short and long-term strategies to achieve personal metrics and performance goals \- Utilizes Company tools to keep self-informed \- Handles and offers solutions to customer issues appropriately and involves a manager when necessary \- Promotes and endorses a team selling environment Operations \- Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and visual merchandising to Coach standards consistently and in a timely manner \- Adheres to all retail policies and procedures including POS, Operations and Loss Prevention procedures \- Leverages Coach's tools and technology to support relationship building and clienteling efforts; including to drive sales and achieve individual goals \- Replenishes inventory on sales floor as needed \- Processes shipments as needed Ability to frequently lift and carry up to five pounds and at times lift and carry product/cartons up to fifty pounds to process product shipment/transfers.

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