RUTI INC. is hiring: Influencer & Social Media Manager in Oakland

You will oversee and manage the development of creative campaigns, influencer partnerships, and content strategies that resonate with our target audience. Continuously optimize for engagement and conversion.Influencer Program Growth: Collaborate with the team to grow and scale the brand’s influencer marketing program, exploring new opportunities to innovate and engage with emerging talent and platforms.Social Media Strategy & Content DevelopmentSocial Media Strategy Development: Lead the development and evolution of Ruti's social media strategy across key platforms ensuring content resonates with the unique features and audience of each channel.Platform-Specific Content Planning: Oversee the creation and curation of platform-tailored content that stays true to the brand’s voice while maximizing the strengths of each social channel. Ensure all content reflects brand aesthetics, tone, and key messaging.Community Building & Engagement: Foster vibrant and engaged communities on each social platform by developing content that sparks conversation, encourages user-generated content, and builds long-term brand affinity. Actively engage with followers to maintain a strong, positive presence.Trend Monitoring & Adaptation: Stay on top of platform-specific trends, challenges, and content formats to ensure Ruti remains culturally relevant and adapts quickly to new social media dynamics.Measurement & OptimizationData-Driven Insights: Utilize social media and influencer marketing analytics tools to monitor campaign performance and provide actionable insights. Experience with influencer contract negotiations, campaign management, and performance optimization.Collaboration & Relationship Building: Excellent communication and interpersonal skills, with the ability to build strong relationships with both internal teams and external partners.Analytics & Reporting: Proficiency in social media and influencer marketing analytics tools, with experience using data to drive decision-making and optimize campaign performance.Creativity & Innovation: Ability to think creatively and drive innovative social media and influencer campaigns that resonate with the target audience.Team Management: Experience in leading, mentoring, and developing a team of professionals.