Remote Digital Marketing Manager

Our client, a fashion company, is seeking a Digital Marketing Manager who brings a practical approach and leadership capacity to a well-established dynamic organization that is a leader in its sectors. Reporting to the VP of Marketing, the Digital Marketing Manager will be a strategic member of the marketing team, and as such, will participate in discussions and decision-making that will influence growth and drive eCommerce business forward. Responsibilities: Oversee paid and owned digital marketing channels across website, SEO/SEM, email, affiliate, organic social and paid media advertising campaigns Manage relationship with digital marketing agencies to implement channel strategies (with traffic/ROI goals) Direct marketing calendar for campaigns, promotions, etc. Manage Amazon agency for wholesale business Ability to identify and develop a cohesive owned strategy with a paid strategy to maximize value Execute effective customer acquisition and retention strategies Effective utilization of budgets to support individual channel strategy and ROA’s Report internal and external performance of channels and campaigns while keeping ROI’s and KPI’s in mind Identify trends and insights and apply them to marketing spend Manage ongoing optimization of customer journey Qualifications: Bachelors Degree in Related Field Minimum 5-7 years of experience Experience managing 2+ direct reports Ability to budget and manage costly ad spend Relevant Software/CRM experience Full benefits and generous PTO plan! This role is fully remote.