Dec. 9, 2020

Project Senior Specialist - Marketing Analytics

JCPenney Plano, Texas

## Company presentation At every touchpoint, customers discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Working at JCPenney means joining a dedicated team of associates who are encouraged to be uniquely themselves in a safe, caring and welcoming environment. It is a place where careers prosper, accomplishments are celebrated and diversity flourishes. \- Perform deep dive analysis on customer data, marketing performance and overall business performance to generate insights that would inform marketing strategy \- Conduct day-to-day analysis for marketing initiatives across multiple channels \- Translate client needs and requirements into specific data, analysis, and reports \- Build, run and automate data queries, analysis and reports \- Address ad-hoc analytics questions and requests across marketing and ecommerce teams \- Assist with defining customer segments to power marketing campaigns \- Proactively seek help from JCP teammates to accelerate skill development, business understanding and overall goal achievement

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