PRODUCT MANAGER, TRAINING

Since then, the art  of outpacing expectation has brewed in the brand’s DNA.​ This is what fuels Reebok to break up boundaries and incite movement. Reebok Classics leverage the brand’s fitness heritage and represent the roots of the brand in the sports lifestyle market. Product Strategy Execute the product line / category life cycle from concept determination through sales and distribution Develop and communicate product briefs utilizing strong consumer focus and market acumen Lead, manage, and include all appropriate functions in the range planning process, inclusive of model selection, silhouette offer, color, and flow plan, etc Build profitable and efficient product range, adhering to KPIs and financial targets Develop compelling, marketable category concepts, stories, and/or global vision that balance analysis with aesthetic. Create dynamic product sell-in documents and presentation for key milestone and account meetings Develop initiatives that drive growth in line with Corporate and Business Unit strategies Coordinate with other categories (e.g. Running, Athletic Leisure, Apparel) to co-develop concept-led stories that include both Performance product for strategic brand and key account growth initiatives Coordinate with brand communications team to plan, execute and deliver product storytelling tools Lead virtual and in-person presentations of product / product strategy to others, such as operating partners, direct accounts, and Sales Market Strategy Participate / develop business plans Define marketing strategies that are consistent with target consumer and overall marketing strategy Ensure correct brand positioning of product line consistent with brand DNA Lead / execute merchandising plans and strategies that support seasonal stories and key initiatives Integrate and drive all appropriate functions in the Go-to-Market process Identify trends and new activities happening in the Training landscape. Industry, Market, and Consumer Acumen Interpret and understand consumer dynamics, predict shifts, and react to trends; Translate market and research analysis to tangible product concepts Benchmark competitor product / strategy, and analyze sales trends to enable fact-based decision-making Analyze and summarize research data Leverage your and others' consumer and competitive insights, market research, and market / industry trends to influence category concepts and products Perform pricing and competitive analysis by customer channel and recommend strategies to improve market position and quality / value, and/or reduce costs Manage Business (Processes and Projects) Communicate updates, status quo of relevant projects, and business results to relevant team / project members, business partners, and others in a timely and appropriate manner Lead departmental and/or cross-function, special seasonal project teams Lead team to produce high-quality work and display professionalism while under pressure Work cross functionally with external factory partners Knowledge Skills and Abilities: Ability to work independently and perform a variety of tasks with different levels of complexity by developing effective plans and organizing work efficiently Strong communication and interpersonal skills Excellent analytical skills Think and act in a goal-oriented manner, prioritize, and complete tasks in order of importance Drive accountability across the team, ensuring timely completion of all tasks within the seasonal development calendar, successful conclusion of time-sensitive special projects, and continually identifying ways to improve the process Partner with cross-functional leaders to ensure quality across entire commercialization process