PRODUCT MANAGER, Sport Footwear

Reebok Classics leverage the brand’s fitness heritage and represent the roots of the brand in the sports lifestyle market. Reebok is an American-inspired global brand with headquarters in Boston, MA. Drive growth of Sport footwear and enhance category storytelling within BD Leisure channel Serve as channel expert to inform rest of team on consumer and market trends; identify opportunities for growth for Sport category Manage product creation process for specific Sport product packs / iterations targeted to BD Leisure space (“Mall”) focusing on existing Sport icons and modelsProvide category wide color / merchandising input to ensure diversity in range Liase with respective PM to ensure cohesion with overall approach Lead GTM approach, storytelling and sell-in for these SKUs Liase with direct account team regarding strategy for direct accounts Present in account meetings as needed Identify opportunities for Reebok to differentiate and expand within new markets within brand budget and scope Create and manage range plans and long-term product roadmaps Execute the product line / category life cycle from concept determination through sales and distribution Ensure category approach is integrated with those of other product categories and Reebok brand Coordinate with development to identify and help manage additional testing needs for new categories Effectively disseminate and distribute product / product strategy to others, such as OPs and direct partners Assist / create product presentations for team, executives, Brand Summit, and key milestone meetings Develop compelling, marketable category concepts, stories, and/or global vision that balance analysis with aesthetic Ensure realization and execution, within budget, against the targeted Go-In-Margin, revenue, quality / pricing, and timelines to meet market requirements Lead, manage, and include all appropriate functions in the range planning process, inclusive of model selection, silhouette offer, color, and flow plan, etc Ensure a balanced, effective product assortment that meets or exceeds revenue and margin targets Market Strategy Participate / develop business plans Define marketing strategies that are consistent with target consumer and overall marketing strategy Determine category / product segmentation that optimizes both resource and sales opportunities, and supports distribution channel needs Ensure correct brand positioning of product line consistent with brand DNA Lead / execute merchandising plans and strategies that support seasonal stories and key initiatives Lead the briefing and implementation of all relevant seasonal and strategic concepts, including distribution by channel, product, and color introductions / merchandised assortments Work with regional hubs, GTM team, and key markets to ensure specific segmentation and local execution planning and support Define and optimize market introduction timelines and approaches for different channels of distribution Integrate and drive all appropriate functions in the Go-to-Market process Industry, Market, and Consumer Acumen Interpret and understand consumer dynamics, predict shifts, and react to trends Benchmark competitor product / strategy, and analyse sales trends to enable fact-based decision-making Analyze and summarize research data Leverage your and others' consumer and competitive insights, market research, and market / industry trends to influence category concepts and products Translate market and research analysis to tangible product concepts Provide insight and analysis of consumer and marketing trends, competition, retail landscape, and cultural drivers affecting business dynamics Perform pricing and competitive analysis by customer channel and recommend strategies to improve market position and quality / value, and/or reduce costs