May 17, 2023

PRODUCT MANAGER, KIDS FOOTWEAR

Reebok Boston, Massachusetts

Overview Reebok was founded on athletic footwear​ that changed the direction of sport. Reebok Classics leverage the brand’s fitness heritage and represent the roots of the brand in the sports lifestyle market. Classics Heritage Running Product) to co-develop concept-led stories that include both Lifestyle and Performance product for strategic brand and key account growth initiatives Coordinate with licensing team to plan and execute footwear and apparel collections for strategic brand and key account growth initiatives Coordinate with assets and brand communications team to plan, execute and deliver collaborative statement product for strategic brand and key account growth initiatives Effectively disseminate and distribute product / product strategy to others, such as operating partners or key account teams Assist / create product presentations for team, executives and key milestone meetings Develop compelling, marketable category concepts, stories, and/or global vision that balance analysis with aesthetic Ensure realization and execution, within budget, against the targeted Go-In-Margin, revenue, quality / pricing, and timelines to meet market requirements Lead, manage, and include all appropriate functions in the range planning process, inclusive of model selection, silhouette offer, color, and flow plan, etc Execute the product line / category life cycle from concept determination through sales and distribution Manage the life cycle of all products within the category Develop initiatives that drive growth in line with Corporate and Category strategies Ensure a balanced, effective product assortment that meets or exceeds revenue and margin targets Industry, Market, and Consumer Acumen Interpret and understand consumer dynamics, predict shifts, and react to trends Benchmark competitor product / strategy, and analyse sales trends to enable fact-based decision-making Analyze and summarize research data Leverage your and others' consumer and competitive insights, market research, and market / industry trends to influence category concepts and products Translate market and research analysis to tangible product concepts Provide insight and analysis of consumer and marketing trends, competition, retail landscape, and cultural drivers affecting business dynamics Perform pricing and competitive analysis by customer channel and recommend strategies to improve market position and quality / value, and/or reduce costs Technical Communication Create, and visually and verbally communicate product briefs Manage Business (Processes and Projects) Communicate updates, status quo of relevant projects, and business results to relevant team / project members, business partners, and others in a timely and appropriate manner Lead departmental and/or cross-function, special seasonal project teams Lead team to produce high-quality work and display professionalism while under pressure Work cross functionally with external factory partners Financial Aptitude Ensure business units achieve targeted financial results, revenue, and margin Ensure profitability of all strategy inline products through the feasibility and economic viability of concepts and designs Analyse and prepare global category business performance reports Knowledge Skills and Abilities: Excellent analytical skills Excellent interpersonal skills Ability to work independently and perform a variety of tasks with different levels of complexity by developing effective plans and organizing work efficiently Think and act in a goal-oriented manner, prioritize, and complete tasks in order of importance Utilize personnel, financial, and material resources effectively and efficiently to get things done Drive accountability across the team, ensuring timely completion of all tasks within the seasonal development calendar, successful conclusion of time-sensitive special projects, and continually identifying ways to improve the process Partner with cross-functional leaders to design, streamline, and optimize processes and workflows to ensure quality of entire commercialization process Successfully partner with all other areas within and outside of department to ensure that the story, message, and overall deliverables are in alignment with the entire department's goals Apply for this job online

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