They have direct ownership of the innovation and product road map, the pricing approach and the overall product channel strategy. They have strong influence over the brand communication plan, the product packaging, and the eCommerce/DTC strategy. Works within the general management team to develop and execute overall marketing strategy to include pricing, product, promotion, packaging, purpose, place Collaborate with cross functional teams to build and execute the overall marketing approach Work in partnership with Consumer Insights and Marketing to understand consumer needs and preferences. Ensure successful execution of strategic growth initiatives Establish, track, analyze and lead execution of key brand strategies. Education/Experience Bachelor’s degree required; MBA preferred 5+ years of marketing, product management and/or direct to consumer experience Experience building and executing marketing plans within a cross functional team Experience in leveraging consumer data to drive sales growth.
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