PRODUCT MANAGER I

They have strong influence over the brand communication plan, the product packaging, and the eCommerce/DTC strategy. Works within the general management team to develop and execute overall marketing strategy to include pricing, product, promotion, packaging, purpose, place Collaborate with cross functional teams to build and execute the overall marketing approach Work in partnership with Consumer Insights and Marketing to understand consumer needs and preferences. Work cross functionally to ensure alignment and joint ownership Recommend improvements throughout Develop channel and  product assortment strategy Analyze data from internal and syndicated sources to monitor marketplace trends: identify opportunity gaps and support sell in strategies Lead execution of the seasonal product  launches and new program concepts Collaborate with Project Mgt and Supply Chain to ensure Line Development projects remain on schedule Provide direction for sample needs in partnership with Sales & Merchandising Develop and monitor overall category pricing strategies Manage and analyze wholesale pricing strategies and input costs Make recommendations to adjust and/or improve profitability Design and implement successful innovation and product roadmap strategies Work across all stakeholders to ensure new product launches enable strategic growth Provide recommendation for seasonal assortment updates Drive operational excellence Support cross-functional collaboration with multiple teams to ensure plans are executed with excellence Collaborate with Sales and Forecasting teams to determine appropriate inventory levels to support business needs. Education/Experience Bachelor’s degree required; MBA preferred 5+ years of marketing, product management and/or direct to consumer experience Experience building and executing marketing plans within a cross functional team Experience in leveraging consumer data to drive sales growth. Experience in contributing to analysis of business opportunities.