Overview Forever 21 is a fashion industry leader making the latest trends accessible to all while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high style designs and fashion basics with compelling values and a dynamic store environment. While driving innovation across e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Research fashion magazines, competitor’s websites, street wear, and runway looks to stay current on emerging trends Visualize design ideas that meet Forever 21’s quality expectations Transfer design ideas onto development sheets, which specify the material, color, and construction of each piece Communicate with overseas vendors and buyers regarding all aspects of the development process Follow-up with vendors/factories on all styles and communicate any changes or additional details Partner with vendors to source trims and fabrics Develop an understanding of global Development Lead-Times; Use this knowledge to coordinate quicker turnaround timeswith vendors Keep track of all development reporting requirements, which include line plan analysis, calendar actualization, and developed vs. adopted reports in order to improve the development process for future seasons
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