Product Content Planner

At L.L.Bean, the outside is inside everything we do, from the products we make to the way we work (and play). This important role supports the development and execution of L.L.Bean's content marketing efforts, inclusive of seasonal strategy, messaging and exposure planning to drive business goals, meet customer needs, and realize the full potential of the brand.Responsibilities: The Product Content Planner will support our seasonal planning process with a focus on analysis of product priorities to help in the development of seasonal marketing plans. This planner will also be responsible for in season planning through development of creative briefs to support key product initiatives across various platforms to meet the ongoing needs of the business. The planner will be expected to collaborate with various areas across the organization to build and execute plans. \- Own the analysis of product priorities to help determine how our seasonal content efforts will support these priorities in a way that is most relevant to the customer as part of our full seasonal strategy.