The secondary purpose of this role is to insure that the licensor, Under Armour – Baltimore, is appropriately integrated into the marketing plans developed and executed by Gear For Sports for the Under Armour licensed sports apparel business. Lead the development and communication of consumer insight data and information that the entire UA brand team can leverage to help inform decision-making. Help create digital strategy, assets, and media plans in an effort to optimize brand, Gear for Sports, and customer outcomes. Be able to help conceptualize and produce marketing materials for customer, retail, and UA-Baltimore meetings; Be able to help produce high-quality, brand-right marketing decks and materials for different audiences. Help lead the creation, development, presentation, approval process (with UA – Baltimore and GFS) and regular reviews of the annual GFS UA marketing plan and budget.
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