Sept. 19, 2025

Principal Mktg. Mgr., Amazon Fashion & Fitness

Amazon.com Services LLC Seattle, Washington

Key Responsibilities: • Lead the ongoing evolution of Amazon Fashion & Fitness personalization strategies with a focus on leveraging GenAI and automation to scale relevance and innovation. • Build and refine customer-centric shopping experiences that delight customers while driving acquisition, engagement, and long-term retention. • Customer Shopping Mission Strategy: Develop and execute a strategy to support diverse shopping missions across the customer journey, from goal-oriented to discovery-based browsing, ensuring the shopping experience is tailored to each mission type. • Customer Engagement and Retention: Develop and drive acquisition and retention strategies, focusing on personalized customer experiences that foster engagement, frequency of shopping, and increased basket building. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies.

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