Aug. 10, 2022

PR & Communications Coordinator

Burberry New York, New York

INTRODUCTIONAt Burberry, we believe creativity opens spaces. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today. We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.JOB PURPOSEAs part of the Burberry Marketing & Communications team based in New York City, the PR Coordinator will help drive brand communications for the Americas market inclusive of USA, Canada, Mexico, and Brazil. RESPONSIBILITIES Support Senior Manager in pitching and securing qualitative press coverage inclusive of editorial stories, product placements, and features maximizing visibility for collection and product launches, brand activations, collaborations, VIP dressing, community projects, and eventsDevelop press outreach lists for global and regional press pushes considering print, digital, and social outlets at national and regional level across fashion, lifestyle, art, design, celebrity, business, travel, and technologyCompose press release and media alert copy for regional initiatives and events Lead real-time press reporting to London central office and leadership/retail teams in the Americas Contribute to brand and competitive analyses seasonally and as needed to identify editorial performance, ROI, and opportunities Support Retail and Wholesale initiatives such as pop-ups, store openings, and special partnerships through communications strategy development and securing press placements Research, identify, and propose opportunities for press coverage (media trends, current cultural conversations, storytelling angles, new outlets or platforms)Build and maintain key industry relations with editors, stylists, and writers Filter media updates and movements to Communications team and update editorial contact lists accordingly Work with London central PR team on requests (i.e. asset/product requests)Provide on-site support at fashion shows, press days, and events Coordinate press gifting initiatives Manage communications calendar, editorial calendar overview, and anticipated credits tracker CONNECTING WITH OTHERS AMERICAS Marketing, Events, VIP, Retail, Wholesale, Merchandising, and Client Engagement teams HFH PR, VIP, and Marketing teamsExternal partners including editors, stylists, and writers Provide administrative departmental support including processing invoicesPERSONAL PROFILEQUALIFICATIONS2-3 years’ experience working within Fashion PR or equivalent role with previous experience pitching and securing press coverageStrong knowledge of key media outlets and contacts across print, digital, and social Excellent written and verbal communications skills Fluency in programs including Microsoft Word, Excel, and PowerPoint and/or Keynote; familiarity with FashionGPS and DMR a plus Ability to work efficiently on a multiplicity of projects in a dynamic, fast-paced environmentResults-driven and solutions-oriented team player with meticulous attention to detail and keen interest in fashion and cultureMEASURES OF SUCCESSQualitative press coverage results across calendar year supporting all global and regional brand initiatives and priorities across AmericasSupport Communications team in furthering performance season over season in total impressions, reach, pieces of coverage, and competitive share of voice Strong follow-through and execution of communications plans Support business and commercial goals maximizing brand awareness across projectsExcellent teamwork within Marketing & Communications department as well as wider Americas and London teamsFOOTERBurberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

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