POSITION SUMMARY:The Merchandiser will be responsible for driving the apparel product creation process for the assigned private label brand(s) at SanMar. PRIMARY DUTIES AND RESPONSIBILITIES: Research and Product Knowledge Product expert related to style offering, design, fabrication, pricing and positioning in the apparel marketplace Market knowledge related to target consumers and end use Identifies category growth opportunities and new product market potential Proposes and executes brand and company growth initiatives Researches and analyzes competitor and market product, consumer and competitive trends Understands end user and core consumers; anticipating and planning for innovative ways to meet their needs Possesses and applies understanding of the product, delivery and pricing needs of core consumers, key markets, and channels Conducts detailed analysis of sales history and forecasts demand for potential new products Creates documentation on findings for consumer and market information and presents information effectively to team to gain buy-in Effectively gathers input and feedback from sales and key accounts Champions product positioning with marketing and sales throughout go-to market process – including web, image (catalog), and other support materials Line Planning/Design/Product Creation Process Recommends product positioning, creates category construct and line plans, while managing and championing the ideas through the product creation process. Collaborates with cross-functional teams and has an understanding of the product creation process that involves merchandising, design, technical design, development, sourcing, quality assurance, and planning. Proven merchandising skills and understanding of the product creation process. Minimum of 5 years' relevant experience in apparel product related roles PHYSICAL DEMANDS:While performing the duties of this job, the employee is regularly required to sit; reach with hands and arms and talk or hear.
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