MEDIA LEAD

This position maintains internal partnerships and ongoing support of marketing and ecommerce promotional activities for Kohl’s, while focusing on driving omni-channel sales through strategic data and media activation and serves as a primary daily contact to our external and internal partners. Media Planning and Execution Develop holistic media strategies to support key events or initiatives Establish and track benchmarks and key performance indicators of campaigns in tandem with external agency partner(s) Analyze media plans to optimize effectiveness and recommend opportunities to improve efficiency and impact Lead accountability efforts of all partners for media delivery and optimizations, recommending opportunities to drive efficiencies Analysis and Reporting Analyze and evaluate current trends in the marketplace and provide perspective to leadership for evolution of programs Communicate digital marketing performance reporting and insights to team members Partner with key stakeholders to share results of omni-channel media programs and tests with appropriate internal teams, complete with go forward learnings and actions Maintain forecasting and billing reconciliation process for media initiatives Work closely with marketing analytics and external partners to assist in the development of program attribution Digital video knowledge Experience operating in an environment executing media campaigns with several objectives Deep expertise working with a DCO technology Experience creating and managing decision trees Experience working with feeds Experience working with multiple ad serving partners Social Extensive working knowledge of media planning against all the social platforms Partner closely with personalization team to consult, inform and help drive innovation of social media initiatives Evaluate social platform proposals in partnership with external vendor partners Inform, establish and evaluate data driven audience creation Partner with content team to align on audience and content strategy Manage promoted social calendars inclusive of all key media and performance metrics in tandem with external agency partner(s) Experience utilizing PMD tech and operating directly within the platforms Experience working with large sets of data (AAM, LiveRamp, etc.) Kohl's is an equal Opportunity Employer and an organization that values and encourages diversity among our applicants. We're committed to creating a culture where everyone belongs; where diversity and inclusion drive innovation and business results while enabling associates and customers to be their authentic selves every single day.