Duties of this position include but are not limited to creating emails, sending push notifications, identifying growth opportunities through data analysis, devising strategies to target different customer segments and creating/executing/maintaining targeted offers. The ideal candidate should have a working knowledge of email platforms as well as best practices in email marketing, campaign management and social media management. The marketing specialist will work closely with product and creative teams on various tasks such as content strategy, testing templates, and improving direct response and engagement. Other responsibilities include generating and tracking performance and identifying areas for improvement and optimization. Creating social campaigns and managing social platform growth
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