Support Marketing team in the development and execution of content strategies across channels by leveraging Content and Promotional Priorities, Media Plans, and business insights. Utilize the Content and Promotional Priorities and Media Plan to provide relevant inputs into monthly planning process, including allocations by business for each merchandise division, including all segmented/targeted communications Ensure all content is planned with a mobile first mentality. Perform hindsight reporting on channel performance, gathering insights to drive continued iteration and improvement of channel, content and module strategies. Strong collaboration with Marketing partners to ensure promotional strategies are implemented Work with Digital Merchandising partners to ensure linking strategies are implemented to ensure a positive and easy customer experience Communicate program strategies from Marketing to key partners Ensure all channel strategy details are communicated to business partners to ensure optimal execution Review Display proofs at all stages to ensure accuracy.
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