Campaigns will support and complement the go-to-market campaigns, align with brand activations, increase brand affinity and drive traffic to related channels. Serve as the primary point of contact for Eddie Bauer internal Licensing, Wholesale, and International team & external Rental & Resale Channel partners.Interface directly with business partners and lead the representation the marketing organization. Drive process from inception to rollout for Wholesale & New Business Lead, develop and assist with Wholesale & New Business marketing programs with cross functional partners (CFT)Contribute to the development of marketing plan programs for seasonal campaigns that drive traffic and conversion. Manage communication with CFT and partner on ad hoc marketing requests. Develop New Business marketing program hindsight reports with recommendations for future execution.
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