Marketing Manager, Omni-Channel Marketing, Campaigns & Programs

OverviewContribute to company performance by managing the development, execution and performance for the following marketing programs: omni-channel marketing, seasonal and annual marketing programs and campaigns, consumer research, and agency management and review.Job ResponsibilitiesCore AccountabilitiesDrive the development, execution and performance reporting of annual and seasonal brand marketing campaigns that support and complement the go-to-market campaigns, align with brand activations, increase brand affinity and drive traffic to commerce channels Create corporate RFPs and manage external agency partners when needed Partner with cross-functionally to ensure omni-level integration Lead consumer insights and research, both qualitative and quantitative for Eddie Bauer Partner with site analytics to integrate with brand tracking vendor Ensure use of best practices. Utilize new and emerging methods to capture customer information. Act as a marketing liaison to other departments to ensure all aspects of customer feedback are standardized according to company goals Organize findings for share-outs Manage media buying agency and develop, manage and execute yearly media plan Partner with cross-functional teams to develop testing and measuring methodology for marketing programs Assist with omni-channel marketing programs with cross functional partners (CFT)Contribute to the development of marketing plan programs for seasonal campaigns that drive traffic and conversion Manage and own the marketing promotional calendar Manage communication with CFT and partner on ad hoc marketing requests Support CFT teams in implementation of events – in-store, local opportunities, digital campaigns. Develop omni-channel marketing program hindsight reports with recommendations for future execution. Create and implement plans for new store openings, closures, and relocations.