Job Responsibilities Core Accountabilities Act as a marketing liaison to other departments to ensure all aspects of customer feedback are standardized according to company goals Organize findings for share-outs Manage media buying agency and develop, manage and execute yearly media plan Partner with cross-functional teams to develop testing and measuring methodology for marketing programs Assist with omni-channel marketing programs with cross functional partners (CFT) Contribute to the development of marketing plan programs for seasonal campaigns that drive traffic and conversion Manage and own the marketing promotional calendar Manage communication with CFT and partner on ad hoc marketing requests Support CFT teams in implementation of events – in-store, local opportunities, digital campaigns. Prepare quarterly competitive analysis reports for the leadership team Assist with marketing programs for wholesale and licensing partners, as well as Eddie Bauer Kids.
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