Reporting to the Senior Marketing Manager, this role will support the Paid Search channel and will be an integral part of the Performance Marketing team. Partner closely with vendor and agencies to deliver business goals including but not limited to maximizing incremental demand and return on ad spend, acquiring new customers, and improving channel efficiencies Support team in managing budgets and goals for owned channels, including monthly forecast process and alignment, in-month performance reporting and feedback, and finance forecasts and close submissions Own multi-week pacing analysis and feedback to allocate proper investment to achieve goals Review hourly performance reports, search platforms, and search tools daily to identify trends and opportunities to drive growth for the search channel Manage copy and creative for search channel while provide ongoing direction to agency partners on seasonal priorities & commercial plans and channel execution Own sku list management, invoice processing, search campaign QA, and channel tracking creation and monitoring and other needs that arise for smooth execution of the programs Develop channel marketing plans including driving the roadmap, reviewing test results, planning monthly budget needs, and aligning messaging strategy to drive business priorities Provide insightful data & key takeaways to guide decision making and offer proactive solutions Attend and participate in all internal, agency, and vendor calls as search expert identifying opportunities to grow and improve programs Qualifications: Solomon Page Fashion & Beauty will be exhibiting at the StyleCareers.com Fashion Career Fair. Sorry, store/field positions will not be represented at this event.
Create an account to see the full posting, access our search engine, and more.