June 23, 2024

Marketing Director - Ecommerce Fashion Company

D'IYANU Norristown, Pennsylvania

About D’IYANU: D'IYANU is a leading ecommerce fashion company, offering a curated selection of apparel and accessories. We are passionate about and are committed to providing our customers with a seamless and inspiring shopping experience. We are currently seeking a dynamic and results-oriented Marketing Director to join our growing team and lead our marketing efforts to the next level... Responsibility: Includes, but not limited to-Develop and execute a comprehensive omnichannel marketing strategy aligned with the company's overall business objectives.Oversee all aspects of marketing, including branding, content marketing, SEO, SEM, social media marketing, email marketing, influencer marketing, and public relations.Lead and manage a team of marketing professionals, providing clear direction, motivation, and performance feedback.Stay abreast of the latest marketing trends and technologies and identify opportunities to leverage them for the company's benefit.Develop and manage the marketing budget effectively, ensuring ROI is achieved for all marketing initiatives.Analyze marketing data and performance metrics to measure success and identify areas for improvement.Partner with other departments, such as product, sales, and merchandising, to ensure marketing initiatives are aligned and support overall business goals.Represent the company at industry events and conferences.Qualifications:10+ years of experience in ecommerce, preferably with fashion, beauty or accessories industry, with a minimum of 5 years in a leadership role.Proven track record of success in driving growth and achieving marketing objectives in an ecommerce environment.Strong understanding of fashion trends, the target audience, and the competitive landscape.Excellent strategic thinking, analytical, and problem-solving skills.Exceptional communication, interpersonal, and leadership skills.Proficiency in marketing automation and analytics tools.Passion for fashion and a deep understanding of the digital marketing landscape.Proven success in managing and optimizing paid advertising campaigns.Strong content marketing skills. D’Iyanu Perks:· Hybrid Working Model· Medical and Dental Insurance Benefits· PTO – Employee Paid Time Off· Paid Employee Holiday’s· Generous 40% Employee Discount · Simple IRA Plan · Dress as yourself

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