The Marketing Director owns and oversees the brand across omni-channel marketing experiences. The main goal is to build brand awareness and make Liverpool a “legacy” brand and “go to destination” for casual lifestyle. The Marketing Director works closely with Creative Design Director, VP of Sales, Ecomm Director and President of the company to ensure all KPI’s for the company are met. Responsibilities: Create and implement the overall brand & marketing strategy Manage and own the GTM Calendar and marketing campaigns and events Initiate and run own cross-functional marketing programs that connect the brand with consumers in unique and compelling ways Partners with the Ecomm on all DTC marketing, including website, Amazon, pop-ups, and other future channels. Partner with wholesale on all marketing needs including department stores, boutiques, dropship accounts Measures and evaluates all initiative according to plan and KPI’s, test and optimize and come up with recommendations for future initiatives.Create an account to see the full posting, access our search engine, and more.