Oversees the marketing staff, providing direction and execution of all marketing content, including advertising (print and digital), sales literature, website presence, product marketing, social marketing, influencer partnerships, email marketing, videos, brand publications, trade shows, high impact visual merchandising projects, event planning, sales tools and public relations efforts for all of Spirit Jersey. Set high level direction for our social media accounts. Works with team to design, build, and maintain our social media presence. Act as the owner of our website performance, with a focus on optimizing for search and user experience. Competencies: Familiarity with the latest trends, technologies, and methodologies in direct digital marketing, content creation, and social media.
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