Elevate measurement methods in three key marketing measurement activities: attribution (quantifying the contribution of each element of advertising); optimization (using predictive analytics tools to run scenarios for business planning); and allocation (real-time redistribution of resources across marketing activities according to optimization scenarios). Measurement Campaigns, Analysis & Modeling Generate insights to tell the story of how all the moving parts of a campaign collectively drive sales and what happens when you adjust them. Utilize cloud-computing and big-data capabilities to employ models. Required 5+ years of experience preferably working within a marketing and/or analytics organization Confident with SQL Expert-level understanding of statistical analysis methods. Experience working with data visualization tools (e.g. Tableau, PowerBI).
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