Jan. 16, 2023

MARKETING / BRAND MANAGER

COTTON HERITAGE Commerce, California

We are looking for a creative and data-driven marketer to own the majority of the marketing funnel for our company. You will  ensure the timeliness of launches, marketing initiatives, and deliverables that align with our marketing calendar and  specific customer needs. 4+ years of in marketing at a brand, agency, studio, or well-liked consumer facing company (B2B/Wholesale experience is a plus Strong opinions on design, copy, and a clear style and creative aesthetic that aligns with the Cotton Heritage Brand. Scrappy mentality and ability to get a lot done with a small budget Responsibilities: Strategize and develop clear creative campaign concepts to support marketing objectives Create all marketing assets, photography, and signage to align with marketing narratives Create and manage campaign deliverables and timelines Manage external producer relationships Accountable to ensure all content needs are mapped, tracked, and delivered upon to meet critical deadlines Integrates content strategies with email, social, SEO, influencer, PR and more Organize and create yearly catalog merchandising outline, narratives, and supplemental materials Own email and social media calendar ensuring alignment with merchandising goals. Product photography - coordinate or shoot marketing asset needs Maintain and organize all marketing assets on server for easy utilization Create, track, and manage sales team requests for marketing collateral Assist in ensuring brand consistency across all internal and external creative and marketing materials Manage work flows for Marketing Agency Track, review, and make recommendations on how marketing spend needs to be allocated Actively seek current market insights, best practice, and recommendations to continually optimize the  channel based on current trends, competitive landscape and technology.

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