Dec. 25, 2020

Marketing Analyst- Vision And Objective

PUMA Westford, Massachusetts

The Analyst will help with data quality and manage reporting platforms and marketing analytics databases. The individual will manage the reporting for all weekly, monthly and quarterly performance meetings with Global, Ecommerce and Finance. Responsibilities: \- Provide analysis and reporting to internal stakeholders and cross functional departments and interpret that data, turning it into actionable insights that can be leveraged across the team and/or organization \- Assist each channel manager with judging the value of investment in each marketing initiative with the objective of hitting traffic and/or revenue targets \- Responsible for data integrity and normalization alongside business analysts and global team \- Provide solutions for ad hoc analyses via SQL through crafting scripts that can be easily manipulated to efficiently address similar future analyses \- Build reporting and manage decks for weekly, monthly, and quarterly performance review meetings for PUMA.com and Amazon.com \- Manage budget tracking sheets to ensure accuracy and meeting deadlines.Skills: \- Bachelor's degree in a quantitative field such as Economics, Math, Engineering, or Statistics \- Experience as a Data Analyst or similar field \- Experience in methodologies and processes for managing large scale databases, including relational databases, and data sets \- Experience with SQL, Google Analytics, Google Data Studio, Power BI, Tableau and Excel \- Familiarity with Salesforce CDP or Interaction Studio. The individual will manage the reporting for all weekly, monthly and quarterly performance meetings with Global, Ecommerce and Finance. Responsibilities: \- Provide analysis and reporting to internal stakeholders and cross functional departments and interpret that data, turning it into actionable insights that can be leveraged across the team and/or organization \- Assist each channel manager with judging the value of investment in each marketing initiative with the objective of hitting traffic and/or revenue targets \- Responsible for data integrity and normalization alongside business analysts and global team \- Provide solutions for ad hoc analyses via SQL through crafting scripts that can be easily manipulated to efficiently address similar future analyses \- Build reporting and manage decks for weekly, monthly, and quarterly performance review meetings for PUMA.com and Amazon.com \- Manage budget tracking sheets to ensure accuracy and meeting deadlines.

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