MARKETING ANALYST

The role will be a key catalyst for driving data driven Marketing Analytics within the organization which will place both the Consumer (and her Data) at the core of Marketing. The Marketing Analyst will help to build best practices for marketing analytics and educate others within the organization to use data in decision making and inform marketing. In all areas of responsibility, influence customer marketing decisions within brands to be more data informedAct as a champion for data-based decisions, proactively socializing data to inform business decisions Provide forward looking insights to identify opportunities and risks to the business Breakdown of responsibilities: Development and adoption of Data Driven Marketing Analytics deliverables, related to, but not limited to:Key reporting and metrics to analytics manager, Email and CRM team leaders and the entire marketing team Synthesis data to provide trend metrics to identify opportunities for the business Provide forward looking reporting to provide visibility for business planning and customer marketing and loyalty plan development Addressing Ad Hoc analytics requests as needed Key contributor in all predictive analytics and data modeling efforts, including building models Work closely with team members to provide accurate forecast projections/goals across marketing channels Analytics oversight and monitoring of all direct to customer marketing programs, including our loyalty and Carters Credit Card programsStrategic thought-partner to our direct to customer marketing, loyalty, and private label credit card programs, providing insights and data analytics for best performance, identifying opportunities to drive customer engagement and loyalty List selection of email, SMS and app push customers using customer segmentation analysis and insights Analyze and interpret data using analytics tools to evaluate existing and potential customer and loyalty marketing, carters credit card and personalization programs Deliver reporting and recommendations to customer and loyalty marketing, CRM, and personalization program leadership