Marketing Analyst

At L.L.Bean, the outside is inside everything we do, from the products we make to the way we work (and play). While we let tradition guide us, we are on the cutting edge of digital marketing, leveraging existing & new technologies to drive revenue and buyer growth for the business.The Performance Media Team is looking for a Performance Media Search Analyst to join our growing team, based at our corporate headquarters in Freeport, Maine. While this is the initial vision of the role, the responsibilities may evolve based on the skills the right candidate brings to the role.This is a highly visible role supporting the Feeds which enable our industry-leading direct advertising campaigns that drive revenue and acquire buyers for the company. This role will work closely with performance media program owners to drive cross-channel learnings, creating an additional area of opportunity for the right candidate. \- 2-4 years of direct to consumer performance media experience (feeds, paid search, paid social, display, video, affiliate) \- Proven ability to plan and execute large-scale digital marketing campaigns \- Firm grasp on digital marketing theories, techniques, and strategies \- Strong analytical skills with the ability to interpret data and develop action plans \- Comfortable extracting compelling performance insights and summaries from complex data sets \- Proficiency in Feeds management, Excel, Google Ads, Google Merchant Center, and site analytics tools such as Google Analytics 360 \- Experience running omni-channel direct response campaigns a plus \- Familiarity with CRM tools used to connect first party data to marketing platforms (e.g. LiveRamp) \- Comfortable conducting attribution analysis, with experience and/or POV on a variety of measurement methods/tactics \- Strong bias for action - ability to take ideas from conception to execution with minimal oversight \- Experience managing Paid Search programs a plus \- Resourceful and self-motivated approach to work, with an interest in learning and growing professionally at L.L.Bean \- Exceptional attention to detail, thorough, analytical, and independent \- Excellent communications skills, both oral and writtenEducation: BA/BS or equivalentExperience: 2-4 yearsMuch has changed since our start in 1912, but the important things remain the same.