The Marketing & Brand Specialist is responsible for providing marketing services, brand management, and brand activation. This includes overseeing the execution of marketing tactics from marketing plans, acting as lead brand champion in the organization to build the masterbrand internally and externally, and ensure that use of the brand is compliant. The Specialist, will manage designers and vendors to manage the design, production and fulfillment of various marketing communications and promotional materials, maintain all brand assets, support corporate advertising campaigns, product and partnership marketing and sponsorships. • Acts as primary project lead with internal departments on the design, development and execution of marketing communications materials development. • Responsible for overall brand management of Brown & Toland’s brand portfolio including maintenance and development of brand identity standards, brand architecture, logo assets, corporate brand photo library, templates, guidelines, and all training materials.
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