Manager, VIP Influencer Marketing - Tommy Hilfiger

Design Your Future at PVHManager, VIP & Influencer Marketing - Tommy HilfigerThe Manager, VIP & Influencer Marketing will be part of the Communications & Earned Media team, with the core objective of identifying and managing strategic relationships with influencers, content creators, and VIPs that drive brand awareness, align values and deliver on business objectives. Maintain ongoing talent relationships with mailings, giftings and outreach on brand initiatives, building close relationships that create alignment, transparency and consumer impactContinuously identify new programs/initiatives/events to drive the brand vision, looking for first-move opportunities to leverageAbility to design, secure & track/measure commercial successful partnerships and content activationsManage key dressing events such as MET, and high visibility initiativesOversee the development and delivery all information & support needed to drive Influence Media coverage & buzz in LatAm markets and support cross-functional teams in taking advantage of relevant Influencer opportunitiesUnderstand social media, ecommerce and communications content needs, and identify ways to leverage Influencer Marketing partnerships and strategies as a content pipelineMeasure and recap ROI across initiatives in order to gauge success and inform future strategyCompile and analyze relevant competitive and talent data through publicly available information and via digital subscriptions / agenciesManage trafficking of samples, gifting, and collateral. Drive product placement into television and filmManage the Influencer Marketing calendar for the Americas based on Regional planning and Global programming opportunitiesResponsible for tracking invoices related to VIP & Influencer MarketingQualifications:Bachelor’s degree 3-4+ years of related experience, preferably within Influencer Marketing, Social Media, or PRFluency in established and emerging Social Media platforms – Instagram, TikTok, YouTube, Twitter, Clubhouse, etc. Flexibility to adapt to changing business needs/ Dealing with ambiguity Ability to balance and align the creative and business needs of a project Proactive approach--ability to anticipate future actions that may be required Ability to think strategically and creatively Ability to handle multiple tasks/projects with adherence to deadlines and budgets Excellent communication skills, both written and oralStrong project management/time management skills PC Skills, including MS Office, and MS Outlook MAC experience, a plus Experience with image editing and photography (Adobe Suite) Must be able to see the big picture while knowing how to execute it tactically Must be able to work both as a team member and independently Ability to work in fluid environment with changing priorities, required PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. Accordingly, applicants are asked not to disclose this salary history information to PVHhttp://www.pvh.com