Nov. 19, 2020

Manager, us Brand Marketing (Golf)

Adidas Carlsbad, California

Purpose & Overall Relevance for the Organization: Working closely with the US Senior Brand Manager, the US Brand Manager will manage, drive and effectively communicate all sales, merchandising and marketing objectives to achieve company goals with our strategic account partners while providing marketing support that ensures the adidas brand image meets guidelines and objectives. \- Develop and maintain a strong business relationship with all key account stakeholders in sales and marketing departments of strategic accounts. \- With a focus on our DPC (Digital Partner Commerce), source, manage, and audit the execution of adidas images and digital content with Digital Partners. Key Relationships: \- Serve as marketing liaison between US marketing team and sales team/accounts for our biggest strategic channels \- Coordinate retail training & product education experiences for sales representatives and account buyers \- Partner with Product Marketing (footwear, apparel) and Sales to maintain up-to-date knowledge of product portfolio, account assortment plans, distribution strategies and sell-thru. \- Ability to identify in-market opportunities and develop an execution plan.

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